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About Us

About Us

Company Profile:

Al Barshaa is a result-oriented, medium-size, trading and distribution outfit, focusing on the UAE market and the traditional Dubai-export markets of The Middle East, Africa and Central Asia. Al Barshaa’s operational strategy emphasizes a flat, low-cost operation, directly managed by its 3 partners that are hands on the business, each with specific responsibilities, and a highly motivated and involved core sales team that is heavily rewarded on performance. This mode allows tremendous business flexibility and fast decision making.

The company was established in UAE as 2 main primary divisions – Imaging Solutions Division and Kitchen Home Appliance and Cookware Division.

 

We are leading distributor for Imaging brands such as

Eastman Kodak, Kodak Alaris, DNP Japan, Noritsu Japan, Red Moments India.

We provide all Imaging Solutions and Services – Photography Printers, Paper, Developers, Media and Ink, Albums, Personalized Gifts.

 

The company rapidly diversified into other market segment, Kitchen and Home Appliance.

Our range of products includes categories such as

Kitchen & Dinning (Cookware, Cookware Sets, Dinnerware, Kitchen Tools, Cutlery, Storage Sets, Bakeware),

Kitchen Appliances ( Slicer, Slow Juicer, High Speed Blender, Hand Blenders)

Travel ( Roller Luggage Trolley),

Personal Care ( Foot Massager)

 

We are also distrubutors for other brands such as Neoflam, French Bull, Temp-tations, Happycall, Donatti, Reed & Barton, , Stoneline

 

Al Barshaa’s strategy for channel of distribution includes

TV Shopping Network – Citruss (No. 1 distrubutor for Kitchen Category)

Ecommerce platforms – Amazon.ae, Noon.com, Kitchensouq.com, Mumzworld.ae, Carrefouruae.com

Retail Stores –250 Kodak Franchise Stores, Ecity, Homesmith, Old Street.