Al Barshaa is a result-oriented, medium-size, trading and distribution outfit, focusing on the UAE market and the traditional Dubai-export markets of The Middle East, Africa and Central Asia. Al Barshaa operational strategy emphasizes a flat, low-cost operation, directly managed by its 3 partners that are hands on the business, each with specific responsibilities, and a highly motivated and involved core sales team that is heavily rewarded on performance. This mode allows tremendous business flexibility and fast decision making.